In-N-Out Burger
One California tradition that I fully support is the In-N-Out Burger restaurant. It's menu has not changed at all since opening in 1946. I am fascinated with the legacy that the post- WWII innovation boom has given modern life and this is one of the examples of that.
It's also a good example of what happens when you have a vision, guided by integrity and focus, which cannot be bought off, compromised, or altered.
The menu is in fact refreshingly simple.
A burger.
A burger with cheese.
A "Double Double."
A "Double Double" with cheese.
Fresh cut french fries.
Milk shakes in vanilla, strawberry, and chocolate.
Sodas.
The onions, lettuce, and tomatoes are indeed fresh. And the burgers are grilled at high temperature, creating the absolute best taste and texture to the surface of the patties.
All the employees start out at $10.50/hour, a better than competitive wage in California, Arizona, and Nevada, the states In-N-Out Burger operates its 140 or so restaurants. Store managers make over $100,000/year.
They pull this off profitably by staying family-owned, much the way Wegmans has been able to stay as employee and customer-focused as it has by not being beholden to quarterly earnings-obsessed shareholders. They also don't advertise much, relying on superior products to generate word-of-mouth, a great cost reduction if you can get away with it.
Every carnivore who visits us will get a free meal at In-N-Out Burger.
It's also a good example of what happens when you have a vision, guided by integrity and focus, which cannot be bought off, compromised, or altered.
The menu is in fact refreshingly simple.
A burger.
A burger with cheese.
A "Double Double."
A "Double Double" with cheese.
Fresh cut french fries.
Milk shakes in vanilla, strawberry, and chocolate.
Sodas.
The onions, lettuce, and tomatoes are indeed fresh. And the burgers are grilled at high temperature, creating the absolute best taste and texture to the surface of the patties.
All the employees start out at $10.50/hour, a better than competitive wage in California, Arizona, and Nevada, the states In-N-Out Burger operates its 140 or so restaurants. Store managers make over $100,000/year.
They pull this off profitably by staying family-owned, much the way Wegmans has been able to stay as employee and customer-focused as it has by not being beholden to quarterly earnings-obsessed shareholders. They also don't advertise much, relying on superior products to generate word-of-mouth, a great cost reduction if you can get away with it.
Every carnivore who visits us will get a free meal at In-N-Out Burger.
Speaking for carnivores everywhere, I whole-heartedly agree on your assessment of In-And-Out Burger. They had a store directly across Mac Arthur Blvd from Robert's Protection & Investigations in Costa Mesa, CA. Many nights they were the only open place to eat when we finished unraveling the career of some poor dishonest employee. I think I'll come out next month, just for a burger!
Paw
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What, no bacon?!?!
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BYOB...Bring Your Own Bacon.
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